Rumbo Pura Vida Multiplaza Escazú opens its doors to the public, becoming the first Rumbo Shop store in a Street Location.
Morpho Travel Experience opened its first store outside of airports under the name Rumbo Pura Vida Costa Rica, with the aim of encouraging local entrepreneurs to buy locally and bring a "little piece" of Costa Rica to different parts of the world in a more accessible way.'
The new store is located in Multiplaza Escazú, in the third phase. The 190m2 space represented an investment of approximately US$200,000.
"Rumbo Pura Vida is our commitment to take to the next level what we know as the 'sense of place' of a country at a point of service. This way, we bring to life a project that becomes the first one outside of the Juan Santamaría and Daniel Oduber international airports, offering consumers the opportunity to purchase products made by Costa Rican artisans,"" said Adriana Echandi, CEO of Morpho Travel Experience.
Echandi added: "We are supporting more than 30 Costa Rican entrepreneurs from different regions of the country, contributing to their development, creating ties, and indirectly providing employment for many families."
Morpho Travel Experience is replicating the evolution of its 'sense of place' concept in the more than 10 countries in the region where it operates, primarily in airports. However, the store opened in Multiplaza Escazú becomes the first location in a shopping center, expanding opportunities for customers to purchase products from local entrepreneurs and artisans, sports and beach items, in addition to the Britt brand's product portfolio.
The new store offers different product categories, including textiles made from organic bamboo fiber, ecological jute bags, and bags made from recycled bottles. It also offers sunglasses made from bottle caps, which have UV protection, and feature designs inspired by the beaches of Costa Rica.
In terms of crafts, it offers souvenirs created with wood from sustainable resources, always under the concept that evokes Costa Rican identity. The store also offers products from Café Britt and Britt Espresso, the main supplier of our stores.