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ADRIANA ECHANDI: BUSINESSWOMAN OF THE YEAR 2022

The lasting impact and exemplary dedication of Adriana Echandi are recognized by El Financiero as Businesswoman of the Year 2022, highlighting her innovation and leadership, as well as her ability to excel in a constantly evolving and growing market.



For over two decades, Adriana Echandi, CEO of Morpho Travel Experience, has been at the forefront of creating commercial spaces that bring significant added value to Morpho Travel Experience's customers, shareholders, and business partners.


With tireless dedication and exemplary leadership, Adriana has been the driving force behind the company's expansion across 11 countries. Her strategic vision and ability to assemble a world-class Executive Team have been crucial in this upward journey. But Adriana's influence doesn't stop at geographical expansion; she has achieved something even more profound: she has conquered the travel industry market through the unique expression of the Latin American Sense of Place.


The heart of Morpho Travel Experience beats with the passion and commitment of over 2,200 employees who embark daily on the company's mission. They not only provide exceptional services, but they also positively impact communities of entrepreneurs and artisans, as reflected in their support of the Latin American Community of Artisans.


Adriana Echandi has not only built a successful business but has also cultivated memorable experiences that have transformed the way travelers and guests experience airports, hotels, and attractions. Her focus on personalized customer service has led to the creation of shops and restaurants that offer exceptional quality, meeting the needs of thousands of passengers and guests who visit these locations annually.


Today, the lasting impact and exemplary dedication of Adriana Echandi are recognized by El Financiero. In an act of celebration and admiration, they have named Adriana as the Businesswoman of the Year 2022 in Costa Rica. This prestigious recognition highlights her innovation and leadership, as well as her ability to excel in a constantly evolving and growing market.


The story of Adriana Echandi and Morpho Travel Experience is a source of inspiration for all those aspiring to lead with vision and excellence in the industry. Her legacy will live on as a testament to what can be accomplished with passion, dedication and a relentless focus on quality and exceptional service.

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